A video production is an almost necessary fixture in any company’s marketing strategy. Because of its ability to capture the audience’s attention and engage with them, more and more companies are seeing the value of incorporating video content into their marketing strategies.
It’s mobile friendly, which targets more than half of online users, it has a high click-through rate, as well as has a very high ROI compared to other types of digital marketing strategies.
With all of this in mind, it is no surprise that video is becoming very popular among online marketers, and companies are eager to use this as well. However, for many, this is a fairly new medium to work with, which can make it fairly intimidating.
Fortunately, as long as you work with a good video production company, you will be able to come up with a great video that meets your needs. In order to help things move along a little smoother, here are a few questions to ask yourself that will help drive the success of your video production.
What are you hoping to achieve with this production?
Identifying the goals of your production should be done very early on, during the pre-production phase of your video production.
By identifying and fleshing out what you hope to achieve with your production, you are able to create a strategy that will help plan out the direction of your production to create the best course of action that helps achieve those goals.
It’s very important to identify this early on, as all of the decisions that will be made from this point on will be made with the final goal in mind.
What kind of message am I trying to send?
Of course, with any video production, you must determine what kind of message you’re trying to send to your viewers.
If you’re shooting a corporate video, you should determine what kind of personality you’re trying to send to the general public. Are you trying to tell them that your company is the kind of company that has fun and encourages their employees to do the same?
Or are you the kind of company that values professionalism above everything else? Again, this is something that has to be clarified during the pre-production process, as this is going to help with the direction that the production is going to take.
How much time and resources am I willing to spend on this?
While a large budget is not overly essential to the success of a video production, after all, a good production company knows how to work with what they have to create a good video, it does help to know what kind of resources you have to work with.
A larger budget allows you more leeway in terms of crew and resources, but by identifying how much resources you’re willing to funnel into a video production helps determine how certain decisions in the pre-production process are going to be made.