4 Tips To Scale Video Production And Meet The Clients’ Needs

by | Jul 23, 2018

When it comes to video production, the more time you’ve got, the better. There are some things you cannot rush and video production is one of those things.

Rushing through the pre-production, production, and post-production process will only result in a substandard and unoriginal video. And that’s not what you want if you need to impress your clients.

So just in case you’ve managed to snag that client of your dreams but they need the video to be available in a few short days, here are some tips that can guide you to streamline the production process:

Find an adaptable production space

You need a production space that is easy to set up. The space should let you set up, film, and edit the whole production without leaving the quarters.

You should easily assemble and dismantle the equipment and the props in this production space. One of the most vital things you can do for your career as a video producer is to find a studio that can easily adapt to the demands of your profession.

Put an emphasis on pre-production

Pre-production is the most important part of a successful video production or film. Everything starts with the pre-production.

You should be able to find a good production space, finish the script, review the concepts, ready the props, and hire the right people. You need to also monitor the budget and add an extra 8 to 12 percent as buffer.

Be creative with your equipment

Unless you’re a big production house, you may not have access to the trendy and high-definition cameras that are expensive as hell. If you need to do a follow shot but can’t afford the extra $500 for the follow focus, all you need is to put a zip tie and rubber band on around your focus ring.

You should be creative with your equipment and accept the fact that you haven’t got the money yet to invest in all the equipment you need. If you need a stabilizer, for example, you could use your trusty old tripod to hold the camera in place.

Hire experts

If you have to train the people who are going to help you produce the video, you will be wasting a lot of time. Hire people who specialize in the video’s subject matter.

You should not spend hours just to train them how to use a camera or an editing equipment or how to write a copy. If they know what they’re doing, they’ll jump right in and start to do what they are being paid for.