Look, we get it. Creating a Lakeland video production is super exciting that you didn’t even stop to think about how this would affect your other marketing strategies. Yes, videos are cool and customers love watching them, but is this really what your customers need. Or at the very least, have you asked yourself this question: “What do my customers want to see in these videos?” Are you actually delivering the content they want?
Nobody wants to invest time, money, and energy into a marketing video and watch it fail. Videos are necessary, but that does not mean they don’t follow a certain formula to be successful.
Making a Video for the Sake of Having One
You can’t say “I want a video for my homepage” and expect magic to happen. It doesn’t work that way. Before creating the video, be clear about your objectives. You have to aim for something. You need to target a goal. If your aim is brand awareness, how are you going to go about it? If you want to increase conversion, how can you make that happen?
Creating One Video Just to Be Up-to-date
You can’t expect one video to do all the work. You need to create a series of videos with the same aim—to increase conversion and raise brand awareness. One video won’t cut it. Your customers are going to expect video content from you. Once you decide to get into video production, you need to commit to making more.
Not Focusing on the Audience
Your video should be about your audience. It’s not about you or even the products and services that you offer. You need to create a compelling video that will showcase the benefits of using the products and videos you sell. If you rattle off the features of the products, your customers won’t know what’s in it for them. You have to be very specific about how your customers can benefit from the products.
Using One Video for Multiple Messages
The best marketing videos are those with a singular focused message. You can’t cram too many messages into one video. That will confuse your customers. Rather, make sure that your video is only aiming for one goal. Otherwise, your video won’t be successful. Your customers will fail to realize what you want to happen.
Failing to Use Calls-to-action
A call-to-action or CTA explicitly tells your customers what you want to happen. Do you want them to subscribe to your newsletter? Do you want them to buy products? Do you want them to visit your showroom? Be very clear about your CTA or your Lakeland video production won’t reach its intended audience.