5 Questions To Ask Yourself Before Hiring A Corporate Video Production Company

by | Jul 23, 2018

Are you a business owner who wants to take things to the next level by investing in a corporate video production? Will your business benefit from a corporate video (of course, it will)?

If you answered yes to the questions above, then you also need to hire a video production company that’s trustworthy and that can produce quality and affordable videos.

Do they understand my company’s needs?

The reason why you want a corporate video production is because your company needs something. It needs more people to inquire about its products and services. It needs to attract more customers.

It needs to build a steady stream of clientele. If the video production company does not understand what you want the video to achieve, they won’t be able to fulfill what you expect from them. Communication is key for a better understanding between the parties involved.

Do they have testimonials and recommendations?

How do you choose a new restaurant to try? How do you know that your kids would love a particular Disney movie? It’s by reading recommendations, right? How about a new vacuum cleaner? How sure are you that you’re buying a quality product?

You listen to testimonials from actual customers, right? That’s exactly how you should choose a video production company, too. Recommendations from actual customers would go a long way.

What is their production quality?

You can check for production quality by getting information about their camera equipment, their editing quality, past testimonials, past projects, and the people they hire to provide the services.

All of these combined will give you a good overview of what kind of production quality should you expect from the company. Every element is important—from the pre-production to the final editing stage.

What are the prices of their services?

Of course, let’s talk about pricing. The first thing that people think about when they need a corporate video is the cost of production.

It’s better to think of this as an investment. Once customers start pouring in because they have seen your video, you will realize why you needed to pay a bigger price for them.

Do they provide video promotion?

The company could be providing an end-to-end solution to your corporate video needs and you don’t know about it. Ask the company if they could also provide a clear strategy for you in terms of promoting the video and reaching your target audience.