Lakeland video production services are in high demand nowadays because of the growing popularity of video content from both audiences and businesses. However, many people rush into this without knowing the right way that they’re supposed to approach this.
One of the most important factors that people overlook is the length of their video content. Many of them make their videos longer than they’re supposed to be, which can lead to the failure of their video content and marketing.
The length of your video can play an important role in whether or not audiences decide to commit to watching your video, so to make sure that your Lakeland video production content gets the attention that it needs, here is a guide on how to determine the right length for your video.
Think about the problem that you’re addressing with your video content
The very first thing that you need to think about when you’re planning for your video production content is the problem that you’re trying to address with your video. If it’s a rather straightforward problem that calls for a solution of the same caliber, then there is no need for your video content to last thirty minutes.
Nobody likes watching a video where they drag out the solution to the problem being addressed in the video. Many people have taken to doing things like this because of monetization schemes, but if you’re after proper marketing, keep your video length proportional to the point being addressed in the video.
Plan your video length around the platform that you’re posting it on
Of course, you’re going to be posting your Lakeland video production content on a platform where you can maximize your content. However, you should always remember that different platforms have different rules regarding the length of their videos.
These rules are either explicit, like certain platforms allowing only a limited video length on their platforms, or implicit, including the expectations that different platforms’ users have regarding the video content that they watch on these sites. While you can repurpose your videos for each platform, you have to make sure that you fully understand how to do this.
For example, YouTube allows for full videos and users go on this website expecting full-length videos, so you can post your full video here. But if you want to put it up on Twitter or TikTok, these are platforms where users are not there to watch long videos. Instead, they are more interested in watching short, snappy videos, so you can edit your video content to its highlights and put them up on these sites.