A Lakeland Videographer Guide to a Corporate Video Production

As a Lakeland videographer, you are probably aware of the trends that are currently in high demand within the production industry. You are also very much aware of the fact that more companies are looking to incorporate video content into their marketing strategies.

Not only that, but they’re looking to branch out and incorporate video content into other aspects of their business presence, including public relations, among other things. This is where corporate video production comes in. If you want to make a career out of being a videographer, you need to make sure you have what you need.

Companies are always on the lookout for the right Lakeland videographer to create a corporate video for their businesses, which can be used in a variety of ways. Read on to find out more about how you can put together your very first corporate video production.

Shooting location

When you’ve been tapped to handle a company’s corporate video, you should keep an eye out for where you can film. For some companies, it may be feasible enough to include a location budget, which means that you can afford to have a green room to film in.

But for smaller productions, you’re going to have to be a little more creative. Keep an eye out for any potential locations to film in which can properly convey the kind of mood that you need for the company’s corporate video. As much as possible, maintain consistency in the shooting locations within the video.

Gear

If you’ve been a Lakeland videographer for a while, then you probably have professional-quality gear. But if this is your first time handling a client’s company video, then you need to make sure that your gear is capable of providing your clients with the professional-quality video that they’re looking for.

Make sure that at the very least, you have the necessities, which includes a primary camera, audio gear, and lighting. Even if you don’t have the most expensive gear on the market, you should at least have gear that can do what you need it to without giving you much trouble.

If you need specific types of gear for a specific shoot, it isn’t necessary for you to purchase it, you can look into rental options instead, to save money. But if you find yourself using the same kind of gear over and over again, and it’s starting to cost you to keep renting it, then you can definitely look into purchasing it instead, as an investment into your videography career.