A Marketing Guide to Lakeland Wedding Videography

by | Aug 29, 2019

The Lakeland wedding videography industry is one that has been around for a long time, and it shows no signs of going away anytime soon. As long as people are looking to get married, there is always going to be a demand for wedding production teams to document every single moment.

Because of this, there is no shortage of video production professionals who are looking to join the industry. But how do you get started with getting noticed if you have no experience in Lakeland wedding videography? Here are some tips to help you market yourself and break into the industry.

Use social media

If you’re having difficulty finding clients, one of the easiest ways that you can extend your reach is by using social media to find potential clients. There are thousands of local groups on Facebook, and all you have to do is refine your search parameters so that you find the right group that you can market your services to.

The great thing about social media is that there is already a huge audience waiting there, so it’s up to you on how you plan to market your video production services to your advantage.


Of course, another great way to increase your reach and get more clients is by networking. The truth of the matter is that in any given area, the wedding production community is quite tightly-knit. Because of this, it is always beneficial for you to network properly in order to widen your scope.

As long as you network properly with other members of the community, you will find that people will always be willing to refer you for a job if you’ve done a great job on previous projects with them.

Focus on your website

Of course, as a video production professional, your website should always be updated to showcase your best and latest work. As much as possible, you should be using your website as the center for your marketing efforts. Make sure that you work on optimizing your website for online marketing methods for the full benefit of this.

Attend bridal shows or expos

If you want to get face to face exposure for potential Lakeland wedding videography clients, then you should attend bridal shows. These are a collection of wedding vendors that display their wedding services to showcase to couples who are about to get married.

This is a good way to meet any potential clients right away, which will help both parties get a good feel for the other to determine if your wedding videography would be the right fit for them.