Whether for external or internal use, brands and businesses are now finding the practicalities of using Lakeland video production for the better management of their employees and their marketing strategies.
But most of all, businesses are looking into incorporating videos into their internal communication methods to improve the productivity and efficiency of their workers.
Training employees is a responsibility that companies take to improve the skills and knowledge of their workers. Most of these seminars and conferences you are being sent to cost thousands of dollars. Not to mention, you’re also losing valuable time at work.
But companies do this because it benefits them in the end. Employees go back to work feeling more refreshed, energized, and more confident. They apply what they learn on the same companies that hire them.
But today, companies are looking for ways to maximize both the money and the time aspect of sending people for a training seminar. Since many now offer training videos, companies opt to just purchase these, put their employees in one room, feed them and serve them coffee, and let them analyze the video on their own.
It used to be that internal communications were done by notes. Then, it became emails. Now, companies are using videos to communicate. If you are still not using videos as part of your internal communication method, you’re missing out on a lot of great opportunities.
For one, videos are more personal since your employees will be able to see you. They can put a face to the name instead of merely receiving pieces of paper from your office or hundreds of emails from your work account.
Videos bring you closer to the people. Besides, it also allows you to use non-verbal gestures. If there’s something you want to explain regarding the sales of the company, you can use a pie chart to give an example to a worker that you’re sending the video to.
Back when you were in college, your professor probably used a projector screen as one of his teaching tools. Later on, Microsoft’s PowerPoint presentations became the norm and teams even compete on who has the prettiest sets of slides.
It’s a little bit different now. You can create a Lakeland video production to show your team different concepts and ideas about a particular topic. You can use it to make a mini commercial if you’re brainstorming ideas for a TV or online ad. Videos give life to an otherwise dull meeting and report presentations.