Corporate Video Production 101: Your “About Us’ Video

by | Aug 12, 2021

It is a common misconception that a corporate video production project only refers to a single type of video. This is a bit of a shame because there are plenty of different types of videos that can benefit your business.

When it comes to your professional website, your “About Us” page is one of the most highly visited pages, so you should put in a lot of effort. This is where an “About Us” video comes in. If you handle this project properly, you will find that this can lead to better conversions and other site metrics.

Why create an About Us video?

The About Us page on your website is typically made up of site text that simply talks about your business and what it does, so why should you bother working with a corporate video production team to create something like this for your business?

One important benefit to using this for your business is that it gives your target audience a chance to take a closer look at your company and the values that it stands for.

Modern customers want to forge a connection with the businesses that they choose to support, so if you want your customers’ loyalty, then a good About Us video can lay the foundation for a strong business-customer connection.

What are the key points to address?

If you want to enjoy the benefits of a good About Us video, then there are several key points to address. Like a good About Us page, you have to start out by talking about who you are and what you do. This is a good starting point to ease the viewer into the rest of your video.

Once you have a good on-screen rapport going on, you can then launch right into what sets your company apart from the rest of the competition. While it seems early, keep in mind that you need to hook in your viewers as early as possible within the video, as they can easily lose interest and leave.

As a business, you are fully aware of the problems that your customers are facing, and you need to talk about how your products and services can address their specific problems. You should then delve a little bit into a few key features of your business, not only about what sets you apart, but also about your company’s goals and values.

After you have covered all of the essentials, make sure to wrap up with a strong call-to-action so that you can guide the viewer to the next action to help with conversions.