Corporate Video Production: How to Make Effective Training Videos

It is no secret that corporate video production is important. Whether it is to introduce a new product to your market or to raise brand awareness, videos are incredibly powerful in fulfilling their goals. Facebook, Twitter, and Instagram all encourage their users to watch and share videos. Google gives preference to websites with videos posted on the site. These sites rank better on search engines. So, it is any surprise that companies are using videos to train new employees, too?

If you have to train new employees to educate them about policies in the office, as well as how to take care of customers, the best way to do that is through a corporate video production? Your employees are more likely to remember ideas and concepts when these are presented to them in video format.

Pick Your Topic

Training videos shouldn’t be generalized. Make one video for every topic. Don’t confuse your viewers by trying to get as much information into a video. Focus on one topic. What do you want your viewers to know? What’s important for your employees to understand about your company? Tailor your video’s message according to who your viewers are. If you’re training marketing assistants, then the topic of the video should be about their work in that department.

Choose the Format of the Video

What format will work best on them? Should you have a talking head in the video? Do you need to share your computer screen so they know how to best navigate the office system? How about a micro-video? It’s a short video—about 15-seconds long—that demonstrate an idea. Two other formats of corporate video production are presenter video (someone will present the product) and role-play (someone will play a role wherein he/she will be tasked to use the product or service of the company).

Create a Storyboard

In your mind, you can see the video clearly. If only you can take that idea of your mind and into reality, right? But that’s not how it works in production. People in your team won’t know what exactly you want the video to appear like unless you put it in writing. Create a storyboard. Draw up a script. Detail how you want to present the corporate video production.

Record and Edit

Finally, once you’re done with the storyboard, you can prep, record, and edit. Make sure to execute the plans you have. However, make adjustments as you see fit. You cannot be tied to your plans and not know when it’s time to make the necessary adjustments.

Distribute

Do not forget to share links of your corporate video production with the rest of the employees. You never know when your workers need another briefing about certain office and IT policies. Share with them the new training video so they can brush op on their knowledge.