Corporate Video Production: Making Great How-To Videos

by | Jul 31, 2020

A how-to corporate video production is great for easing your target market from the discovery phase of the buyer journey into the nitty-gritty of what your business can deliver. Think of this as an educational video. It will take a buyer into the details of how a product is to be used. A how-to video explains to the audience why the product or service is valuable. These videos should be entertaining and informative.

Be Short and Concise

Don’t be boring with your corporate video production. Some videos tend to go over the top into explaining the product and service, but all you need to be really is to be short and concise. Provide useful information in short blurbs. One of the best ways to make how-to videos is to post questions and answer these questions as an expert.

By showing your audience that you can answer their questions clearly in just under a minute or two, they will want to do business with you. Showing them that you are an expert in the topic will make them interested in knowing more about your products and services.

When Do You Need How-to Videos?

There are a lot of queries on search engines. When you open Google and try to search a keyword, you would notice that a lot of the topics on the search results are questions. Queries are incredibly popular on search engines so creating content that addresses these questions will bring much-needed traffic to your website. It also increases your chances of ranking higher on search engine results.

But when do you actually need how-to corporate video production? When potential customers have important questions about your products and services, seek to answer these in the form of how-to videos. These are better compared to writing a blog post. With a corporate video production, you can show your audience what your business is about instead of writing about it.

Above all, a great video must also capture the audience’s attention. So, don’t just be a talking head in the video. Make it captivating by including other elements such as infographics and animation. These will grab the audience’s attention better.

Another thing your corporate video production needs is a call-to-action at the end. Your viewers need to know what they have to do once they reached the end of the how-to video. You can either have them call you, inquire about your services, or call to schedule an appointment.