The world of corporate video production has seen quite a fair amount of change over the past few years. A few years ago, corporate videos were shunned by businesses and viewers alike, as they were often created the same way.
These videos often showcased a high-ranking individual, who would talk at length about the merits of the company that they worked for. More often than not, corporate videos were glorified interviews, which did nothing for public image or the interest of viewers.
However, with video content being one of the highest sought-after forms of content online, corporate videos are becoming more creative, and more companies are looking to incorporate these into their marketing and branding.
Keep in mind that your corporate video production project is meant to showcase your business and its values, so ask these questions to make the most out of your corporate video and highlight your company’s merits.
Why?
Asking the why behind a company is important to building a connection with your audiences. Audiences are often interested in why a company chooses the path that they’re on, and asking about the why behind the company’s inception is a good way of showing your audiences your roots, which makes you more relatable to audiences.
What is your company passionate about?
We live in a world where one of the main reasons why customers choose to support a company is because of the causes and advocacies that the company itself supports.
This is a large part of what drives customers to support one company over another as customers like to feel connected to the businesses that they choose to support. Because of this, you should determine what your company is passionate about and how that passion can help improve the community and your customers’ lives.
What motivates your company?
Nobody wants to support a company whose sole purpose of putting up a business is to simply make a quick buck. Throughout this article, you might have noticed a common thread of building a connection with audiences and customers based on shared motivations and passions.
What your audience is also interested in is what drives your company to continue doing what you’re doing. It is not easy to run a business, and your audience will be more than interested to learn more about what the driving force behind it is.
The point of your corporate video project is for you to make you and your business more relatable to your customers and build a strong emotional connection with them.