Digital marketing trends come and go, but none has been more consistent than the importance of Lakeland video production on business websites and SEO. Video marketing is being consumed in a way we have never seen before. Almost every website on the vast marketing of the internet has video production. YouTube is the second-largest search engine in the world, next only to Google. Oh, Google owns YouTube, making these two giants the most powerful companies in the world.
It is said that by 2021, more than 82% of online traffic will be due to videos. Digital marketing will be super reliant on videos that it should be a vital part of your content marketing strategy. This 2020, expect videos to dominate online marketing techniques. If you are not prepared for it, you are losing a huge chunk of your potential market.
Mobile Optimization
Back in 2018, mobile views for videos only comprise about 51% of the total online traffic. Last year, that number jumped to near 90%. What do you think will happen to your videos if they are not optimized for mobile devices such as smartphones and tablets? Mobile optimization is more than just a trend. It’s a rule. In terms of digital marketing, this is a tenet that websites must follow. If your site and videos are not optimized for mobile viewing, you will lose 90% of the online traffic that you should be getting. Imagine that huge number.
Metadata
Search engines such as Google use the metadata found in your videos to rank these videos and put them on the search results. While you input the keywords in the meta title, meta description, and meta tags, make sure you’re also using them for the metadata of your video descriptions. This is the description that Google uses to rank your videos on the search results. Without it, search engines wouldn’t know what the video is all about. Including metadata in your videos is very easy to do.
Video Sitemap
If there are a lot of videos similar to yours on the internet, how can Google separate yours from the rest? Create a video sitemap that will tell Google that you have a video, as well as its title, subject matter, contents, and target audience. This is crucial if you want search engines to index your Lakeland video production. Google will have a better understanding of the relevancy of your videos.