For visual artists such as those in Lakeland wedding videography and photography, writing a blog may not be something that they want to spend their time and effort in. After all, videos tell more than any articles could, right? But videos take longer to be ranked on Google’s search index and there’s a lot more backend coding that needs to be done before a video can be optimized for SEO.
So, many videographers still turn to blogging as a way to reach their target audience and to represent themselves to people who would rather read than watch a video (yes, these people exist). In a way, blogging creates a bridge that Lakeland wedding videography companies can use to promote their products and services.
Explains The Process of Videography
Videographers can use blogs to explain the process of shooting, editing, and processing the film. Your target market would love to know what goes on behind the scenes. It’s pretty exciting for them to imagine that the film about their wedding would also go through the same process.
As a videographer, you can use your words to explain how each step of the process is done and how these steps will help create a quality video that they can post on social media and share with their friends.
Helps Boost Website SEO
Videos need a lot of backend coding to “trick” Google’s algorithm. Unfortunately, being good at editing a video does not mean you can optimize the video for SEO, too. Videos would need to be encoded with a caption for better SEO.
The keywords would need to be used on the direct URL link, as well as the video’s meta description, alt text, and tags. If this is not the kind of thing that you can do, you better call someone to help you understand Google’s language.
On the other hand, as an alternative, you can use a blog post to boost your site’s SEO by using well-meaning keywords and key phrases.
Improves Customer Engagement
Blogging helps you talk directly to your Lakeland wedding videography clients. It’s a way to address their concerns, too. If there are comments, inquiries, suggestions, and complaints that reached you about your service and products, you can talk about these topics on your blog.
Leave the comments section open to give your clients a chance to respond to the points that you raised. This allows you to reach out to them in a way that’s not overly assertive (like a video sometimes feels).