Nowadays, it takes a lot to get people interested in your company. More and more employees are looking for company cultures that are more casual in nature. For larger, more corporate companies, they have to do what they can to make their company more appealing to potential applicants as well as their customers. This is where a corporate video production comes in.
A corporate video can be used in a variety of ways, from recruitment to training, to product information. As long as it has something to do with your company, you can create a corporate video for it. However, there is a risk involved when you use a corporate video.
It tends to have a bit of a negative reputation because plenty of corporate videos tend to come off a bit bland, which adds no benefit to the company. However, it is possible for a corporate video to be compelling, as long as you know what you’re doing. Here are some ways that you can guarantee a good quality corporate video production.
Know your audience
Before anything else, when creating a corporate video, you should be sure to know your audience well enough to create a video that appeals to them.
One of the biggest mistakes that companies make when creating their corporate videos is that they use it as an opportunity to tell audiences what they want to say. When you think about it, your corporate video production isn’t about what you want to tell audiences, but it’s what your audience wants to hear from you.
Use the video to tell your company’s story and connect with your audience
A common trend with corporate videos nowadays is that it consists mostly of the company CEO or HR taking in front of a camera and talking about how great their company is.
Not only does this sound conceited on your end, but it doesn’t really connect well with your audience either. After all, why would audiences care about your company when all you did was tell them how great and amazing your company is?
If you’re going to be creating your corporate video, you should be using the platform to tell your company’s story in order to create a connection with your audiences. Audiences and customers are more likely to work with or buy a product from a company that they feel a connection with.
Don’t stretch the video
Never, ever make your video as long as it would go. This is another factor that contributes to the idea that corporate videos are boring. Keep it short and sweet. Your video should accomplish two things: interest your audience and provide them with the information that they’re looking for.