A corporate video production can make a lot of difference for your company, especially when it’s done right. You can use it for promotional purposes, or as a way to attract new talent to join your company.
However, some audiences don’t respond well to corporate videos because of how repetitive some of them can be. It is true that some companies have fallen into the rut of using the same pattern and flow of corporate video that has given it its unfortunate reputation of being dull.
Fortunately, if you’re aware of this, there’s still time to avoid falling in the same rut. Here are some ways that you can make your corporate video production more exciting and appealing to users.
Understand your audience
One of the main problems of older corporate videos is that they tend to create their videos to appeal to their company and their higher-ups. In reality, they should be focusing more on the audience that they intend to show the video to.
When planning out your corporate video, make sure that you research your desired audience and craft a strategy to best create a video that appeals to this audience. Gone are the days when the corporate video consisted of an executive narrating into a camera. You have to think outside the box to make your video really appealing.
Switch up your camera work
Remember what we said about how old corporate videos consisted of someone just narrating into a camera? You have to work on your camera work as well, especially if you want it to really appeal to a wide variety of audiences.
Having only one focal point in the video tends to be too boring. With the amount of video tech available to us, this shouldn’t be an issue. Drones and filters, these are all video tech that can be used to make your video more visually interesting.
Learn how to use graphics
If you feel like your video material is a little too technical or hard to follow, you should learn how to use graphics and text in your video to help the audience follow along with the video. The combination of visuals and text is a great way to help audiences learn and absorb the information at a faster rate.
Tell a story
The best way to create a corporate video production that can appeal to a wider audience is by using your corporate video to tell your story.
Consumers today are more likely to purchase from a company if they feel like they connect better with the company’s message and goals. A corporate video is a great way to tell audiences your story and to help better establish that connection with them.