Do you want to create a polished and professional-looking video production? If you want your business to gain more audience, you need a commercial video that you can choose to your target market.
Don’t worry, it is easier than you might think. Achieving a professional look in your video is more about your technique than the equipment you have.
You don’t need to drop a fortune on high-end cameras. There is a very good chance that you can easily make great videos with just the tools you have now, as long as you pay attention to a few key details.
Use plenty of light
Lighting makes a huge difference in the overall look of your video. You have to make lighting the top priority when filming.
Visit the location of the shoot at the time of the planned filming. If you don’t have access to natural light, you can always use extra lighting. Without properly-placed lights, your videos will look amateurish.
Use a clean background
Your subject needs to stand out but nothing looks less professional than a messy or distracting background. An easy way to get a professional look is to use a solid-colored background.
Some options are a wall, a bedsheet, or a large sheet of backdrop paper. Make sure that your subject stands several feet away from the backdrop to avoid casting shadows on it. You might also prefer to shoot the subject in a professional studio.
Choose quality audio
Your audio quality is as important as your video quality. Most people are actually willing to watch a video that is not in HD format. But indistinct and fuzzy audio is a no-no in video production.
People will easily leave your videos behind if they cannot understand what is being said. A good microphone is the first piece of investment you need to do. Get the best one for $100 to $200 to thousands of dollars.
Avoid shaky video
A shaky video will make a professional video look like a home movie. It can even make your viewers feel sick. It is hard to hold a camera completely so you might need to invest in a tripod or set your camera on a sturdy surface.
Use your phone
Either as a backup camera or as the main camera, use your phone if there is no DSLR available. Make sure to use the camera on the back of your phone because the front camera ‘s quality is usually very poor.