A corporate video production can provide a company with a lot of advantages, especially when done right. It can be used as a form of PR and can help the company connect with their customers. It can even be used as a recruiting video in order to hire potential employees that would be a good fit for the company.
However, if not done well, a corporate video production comes off as dry and uninteresting, which is the opposite effect you want from your video. This video will represent what the audience will see about your company, and if your corporate video is boring, then customers might think that your company is boring as well.
It doesn’t have to be like this. You can create a corporate video that can be educational and informative, yet engaging and entertaining at the same time. If you’re handling your company’s corporate video production, here are some tips to keep in mind.
Mix it up a little
One of the biggest faults of plenty of corporate videos is the focus on presenting information, and not much else. Being informative is important, especially for your corporate video, but try to make use of creative methods of presenting that information.
Humor is one of the most popular ways of connecting with the audience, as long as it fits with the theme of the content. You can even work with animations to make it more appealing. The main goal of this is to draw the audience in and present your information to them while keeping things interesting.
If you watch enough corporate videos, you’ll find that plenty of companies follow the same formula when creating their videos. As much as possible, break away from that formula, and avoid being too monotonous in your video.
Even if you’re looking to be professional and informative, you can still present the information in an appealing manner without sacrificing your professionalism. Look at corporate videos that seem fun and engaging, and try to identify what it is about them that draws people in and still manages to be informative.
Remember your target audience
When producing your corporate video, remember that you’re creating your video for your audience, not for yourself. Try to identify who your target audience is, do your research, and try to plan the direction of your video to appeal to this audience.
Show your audience how your company’s products and services can work for them. At the end of the day, it’s what your audience thinks that matters.