Are you looking to produce a promotional Lakeland video production for your business? Whether you own a small startup or run a large company, having a great promotional video can help promote your brand and attract new customers.
But how do you go about shooting and editing a great promotional corporate video? In this guide, we’ll give you all the tips and advice you need to shoot an amazing promotional video that will wow your audience and help grow your business.
One of the most important things to consider when shooting a promotional video is choosing the right camera equipment. When it comes to creating professional-looking videos, high-quality camera equipment is essential – after all, the quality of your footage will have a big impact on how successful your final product is.
If you’re on a tight budget, you may be tempted to use your smartphone to shoot your video. However, we would recommend investing in a good digital SLR camera or mirrorless camera – these will give you much better results than using a phone camera.
When it comes to lenses, wide-angle lenses are ideal for shooting corporate videos as they allow you to capture more of the scene in each shot. If you’re shooting on a budget, a kit lens (a basic lens that comes with most DSLR cameras) should be sufficient.
However, if you can afford it, we would recommend investing in a couple of higher-quality lenses, such as a prime lens or a telephoto lens. These will give you more flexibility when it comes to capturing different types of shots.
The lighting is another important consideration when shooting a promotional video. You’ll want to make sure that your subject and the surrounding area are evenly lit, so try not to shoot in direct sunlight or near sources of bright light – these can result in poor-quality footage and harsh shadows.
For best results, set up some studio lights or use natural light from a window – if possible, position yourself so that the light is coming from behind you rather than in front of you.
When shooting a corporate video, it’s also important to consider how you frame your shot. If you’re shooting with a DSLR camera, try using multiple frames to capture different aspects of the scene – this will give you more flexibility when it comes to editing your footage later on.
Once you’ve captured all the footage you need, it’s time to start editing your video. When editing, always keep your target audience in mind – what message are you trying to communicate with your video? What are you hoping to achieve?
Once you have a clear idea of your goals, start putting together a rough cut of your footage. At this stage, don’t worry about getting everything perfect – just focus on getting all the shots you need in the right order.