How To Use Your Corporate Video To Effective Manage Your Employees

by | Jun 14, 2018

Managing a big company with multitude of meetings and seminars can be time-consuming and energy-draining. If you are handling a company with hundreds of employees, it may be hard for you to manage and communicate with them regularly. The thing about technology these days is that it made everything easier (though, there is certainly ethical considerations that have to be made). You can use a corporate video to get things going in the office even if you’re on the other side of the world, meeting with investors and clients.

Record a message every holiday/special occasion

Develop a strong relationship with your employees by never forgetting special occasions in the office and national holidays. Some of these employees have strong ties to the military or have come from a military family, for example.

So, every Memorial Day or Veteran’s Day, make sure you’ve recorded a video greeting those who have ties to that occasion. You could also use a video to record a birthday greeting to your personnel, so they would feel more connected to their boss. They would appreciate the gesture and would work harder and better for you.

Do a training video

Some bosses leave the training of new hires to the managers and supervisors. Though that’s a good strategy to get your people working, you could also record a training video wherein you would welcome the new hires and would explain a little bit about the company. You can share a story or two that brought the company to where it is now.

The new employees would gain insight straight from the boss, and they would know you face. Can you believe that some employees in many company haven’t even met the boss even if they’ve been there for months or years? Yeah, you could be so busy you didn’t even have time to meet your own people. Don’t be like that. Make sure they know who you are and what you look like.

Hold weekly or monthly meetings

Even if your company is running like a well-oiled machine, there’s nothing wrong about meeting with your employees weekly or monthly or quarterly (though monthly should be the minimum). This would allow you to know about their grievances and their ideas and suggestions.

If you could not meet them regularly, at least report to them how well (or bad) the company is doing. Time is not going to be a problem if you could pre-record a video about the state of the company. You can ask them to view this video before proceeding to the meeting room and hashing out details. It saves time and it’s economical, too.