There is no doubt that if you want your website or your business to prosper, you will have to invest in Lakeland video production. It attracts customers. It converts casual web visitors. According to Wordstream, 87% of marketers use video content, 85% of US internet users watch videos, and including video content on your website has the potential to boost traffic by as much as 150%.
When it comes to creating video content, you simply cannot focus on the visuals (though that is important). The script that goes along with the visual representations shown in the video will also play a critical role in attracting clients and converting these into sales.
A “killer” script does not need to be wordy. In fact, it should not be wordy. You cannot write a script the way you write a blog post. With a script intended for video production, you need to be clear and concise and direct to the point; no beating around the bush.
Keep it short
The length of the script will depend on who your target audience is. The most audience will give your video about six to eight minutes before they start to look for other things to watch or before their attention gets caught by something else they see on social media.
A casual internet browse will give you about two to four minutes tops, depending on how compelling your video material is. The script, in general, should be short but packed with information. It should not bore the audience but rather, it should keep them engaged right until the end.
Put the call to action in plain view
That means putting the core of your message in the first 30 seconds. Remember that you only have a couple of minutes to hook the audience to your script and video. Use the first 30 seconds of those two minutes to tell them why they need your products and what they need to do to purchase it or avail of the promotions.
Speak to your audience
Your audience doesn’t want to know how much your company earned in the first quarter of the year. That information is for your investors and stakeholders to digest. Your Lakeland video production audience wants to hear why they need the products or services you are selling.
Speak to them as if they are right before you. Use the pronouns “you” and “your.” Make the video personal by speaking in the language of your audience. Don’t waste time telling them what they already know, though. You have to provide information about your products and tell them what action they need to take.