In-House vs. Outsourcing for a Corporate Video Production

by | Jul 17, 2020

Making the decision to have a corporate video production project done for the benefit of your business is something that plenty of companies are considering. It’s easy to see where they’re coming from. After all, it has been proven that there are numerous benefits to incorporating video content into your company’s needs, whether it’s for recruiting and onboarding, or for marketing purposes.

Because of its wide range of use and benefits for your business, it may have occurred to you to have an in-house production team to handle your corporate video production needs. On the surface, this may seem less costly than hiring a professional video production team. However, this is something that you need to think carefully about. Learn more about it here.

In-House Production Team

Again, it may seem that creating your own in-house production team would be the best way to handle your corporate video needs. After all, it would be easy enough for you to take a few of your own employees to build a production team, buy a camera or two, and get started with that.

However, you have to remember that creating an in-house production team means much more than just that. You may have the numbers to make up the production team, but do they have the experience needed to bring your video production to life? Remember that this is going to play a lot of roles in various parts of your company, so do you really want to entrust this to people who don’t have a lot of experience in this?

Ousourced Production Team

Of course, the alternative will always be to entrust your video production project to a professional corporate video production team.

They will have the equipment and the experience needed to bring your video to life. However, the common issue that people have with professional video production companies is that they tend to be more costly compared to an in-house production team.

Which is Best for Me?

Now that you know the key differences between an in-house and outsourcing your video production team, which one would be the best choice for you? The key to determining the right one for you lies in what your specific needs are.

If you require video content frequently enough to justify an in-house team, then this is something that you can seriously consider. Keep in mind that you have to spend for the production gear, as well as the funds needed to pay for a professional to handle the shooting and editing of the corporate video.

However, if you only need a corporate video once or twice, then you can easily justify the investment of a single corporate video from the services of a professional production team.