It is no secret that the average corporate video production can end up costing you a lot of money. After all, as the famous adage goes, you need to spend money to make money. However, plenty of business owners are so concerned about the cost of the production that they decide to DIY everything and cut corners.
However, this can prove to have disastrous results for your production. While you don’t need a blockbuster sized budget for your Lakeland video production, you should be allocating a fair amount to have a video that can give you results. Learn more about some of the biggest problems with low-budget video production.
Lighting
Lighting is a huge part of what makes up a quality production. You can shoot the same scene with the same cameras and have bad lighting in one, and you can see how much of a difference it can make in the visuals of your video.
If you’re cutting corners on a budget, you will eventually end up relying on natural light to provide your video with the right kind of lighting. The best way to work with this is to learn what lighting conditions work best throughout the day and work with these. However, this can cause a lot of delays in the filming process.
Audio
Far too many people are too focused on the visuals of a video that they forget to take into account or don’t even care about the audio of the video. And if you’re working with an all-too-limited budget, it is very easy to just disregard the audio and place all of your focus on the visuals. However, if you choose to do this, then you will find that there is something lacking in your video, especially if you choose to go with the built-in microphone on your camera.
Poor quality control
Overall, it will be hard to control the quality of your video production if you’re working with a limited budget. This is because you’re going to be too focused on stretching your already very limited budget to meet the bare minimum to come up with a halfway decent video.
This means less effort put into rehearsals, unhappy cast and crew members, not to mention shoddy editing.
Remember that your corporate video production is going to include post-production editing as well, and is going to play a significant role in how well your video turns out. If you don’t invest in quality post-production editing, then you’re going to end up with a subpar video.