Lakeland Video Production: Choosing Between In-House or External Hire

by | Jul 18, 2019

It is no secret that video content is one of the most highly sought after forms of marketing today. This increase in demand has led to a boom in the Lakeland video production industry. Video has become very popular because of its ability to provide a lot of information in such a way that it is easily absorbed and understood.

Since this has been found to be highly effective, plenty of companies today are looking to incorporate this into their current marketing strategy. However, with how popular it’s getting, companies are torn between creating their own in-house video content team or hiring an external team to take care of it.

This is something that companies have to consider carefully if they want to make the most of their investment. Read on to help you come to the right decision about your Lakeland video production.


One of the strongest appeals of assembling an in-house team to handle your video marketing for you is the fact that they know your company and can create content that talks about your company in-depth.

However, the main issue with putting together an in-house team is that it may be difficult to find employees who have the experience to handle the video content project.

And while you can always hire new employees to assemble your in-house team from scratch, that is basically the same as hiring an external video production team and having them work on your video content needs.

On the other hand, hiring a professional production team means working with a team that knows how to communicate with first-time clients and put together the perfect video for their specific needs.


While it seems like a great idea to have a Lakeland video production team at your beck and call, you should be very aware of the costs involved to have a fully functioning set-up if you decide to assemble an in-house team for your company.

The team members are going to be one of the smallest concerns for you when you assemble a team. For basics, the gear is actually going to be the most expensive thing that you have to worry about when it comes to building an in-house production team.

Remember that you need professional quality gear if you want good quality videos. You can’t create a good video marketing strategy off of cellphone videos. Make sure you take into account the cost of everything involved if you decide to create an in-house team.