It is not enough that you made a truly great Lakeland video production. That’s not the be-all and end-all of marketing videos. You need to get it out there, too. At least, for us, that’s the most important component of marketing videos. Your audience has to see them. Otherwise, what are these videos for but decorations on your page?
Post It When Your Audience Are Online
This is why it’s important to know when your audience is online. Do they surf the web in the mornings before work? Do they spend their lunch breaks on their phones? What are they doing when they are online? Before you post your marketing video, test some posts first and check out the analytics of the video. You have to see when they will most likely notice your videos.
Move the Right Content
So okay, you have a good first marketing video, but is that all there is to it? How about the second marketing video? And the third? You have to mix up the content you offer your audience. That means a mix of text, photos, videos, testimonials, tutorials, demos, and more. You can’t offer blogs one after another. You need to make your audience watch out for your next post.
Tell Your Story
People love to hear stories about the companies that they support. It’s a great way to improve audience engagement. The more you share your story, the more your audience will react to it. They will share the videos because they resonate with them. What are the kinds of stories that you should tell for marketing purposes? Stories of how your company started are things your audience wants to know about you.
Show Off Your Personality
Make sure to show your company culture in the videos. This is a great way for your audience to understand your business better. The more it is human to their eyes, the more that they are likely to support it. Sometimes, brands tend to create a gap between themselves and their audience. In reality, consumers react better to brands with personalities that resonate with their own values.
Incorporate User-generated Content
What better way to market your business than to let your customers become its brand ambassador? People love seeing their content on your pages. They feel valued and appreciated. The more you share their content on your pages, the more that they would want to support your business. So, don’t only focus on your own Lakeland video production. Focus also on giving your audience their own spots.