Roughly 61.2% of the world’s population are using smartphones or tablets. This is the reason why businesses should create mobile-friendly Lakeland video production. Because although these devices have audio and video, they have viewing limitations. Some videos don’t appear okay on a smartphone’s screen because of the size and resolution of the video. This makes it almost impossible for the viewer to watch the video. That is a lost viewership. For businesses, that’s a loss in sales.
The average American apparently spends six hours every day using digital media. Over 51% of that time will be spent watching videos. That’s an average of at least one hour and 16 minutes of video watching every day.
Make the Videos Responsive
Ensure that the videos are responsive. This means it will adjust to the screen size and bandwidth of the viewers. The bandwidth will indicate how fast (or slow) the web user can stream the video. If a video is responsive, it will lower the quality of the video. This will still allow viewers with slow internet speed to watch the videos.
Use High-Quality Audio
Videos aren’t just about the visuals. It’s about how people are going to hear them, too. Mobile phones and tablets generally have low-quality speakers. This means that when the volume is up, the sound can get distorted. You have to make sure to use high-quality microphones.
Keep the Video Length Short
People have a short attention span. If you have to make a longer video, make sure that it is relevant to what the audience wants to know. As a general rule, the video should never be more than a minute or two long. That’s just how long a web user can patiently watch a video. Keep it short and straight to the point.
However, make sure not to combine multiple topics. Make different videos and turn them into chapters for the topics that you want to discuss.
Use Closed Captions
Smartphone screens are smaller than televisions, obviously. If televisions have closed captioning, why shouldn’t smartphones have it, too? Use the appropriate size for your captions. Make use of larger font size, too, on the brand name, contact information, service lists, areas of service, names of CEO or owners, and website URL.
Create Video Splash Screens
The splash screen is the image that web users see on your video link. It’s the cover photo of the video that people click on before it plays. Normally, video-sharing sites like YouTube will create thumbnails of the video clips. It is up to you to choose the best image for the Lakeland video production. Make sure to pick the one with bright colors or a bold design.