Lakeland Video Production: Turning Your Hobby Into a Career

by | Aug 20, 2020

With technology being as advanced as it is, more and more people are getting into photography and videography as a hobby. Even smartphones have the ability to produce stunning shots in the right hands. After all, this medium has always been a great one for telling a story. For those who like to dabble in this particular field, you may be please to know that it is possible to turn this hobby into a full-time career in the Lakeland video production industry, as long as you know what steps to take.

You have the passion for the industry, after all, now, all you have to do is direct this into a career. To help you out, here is a simple guide to help you get started with this. While it won’t guarantee you an instant career in the video production industry, it will help you pinpoint what you have to do to start things off.

Invest in your equipment

Many hobbyists start out with basic or entry-level cameras, which works well for the shots that they’re trying to take. In fact, plenty of photography and videography amateurs make do with their smartphones. However, if you’re looking to get serious about this as a full-time career, then you should look into investing in the right kind of equipment.

Keep in mind that you don’t have to buy the most expensive type of equipment out there, but you will need some good-quality pieces to build your professional arsenal. To start with, you should have a good camera body, a few lenses for various uses, and professional-grade lighting equipment.

Work on your portfolio

Fortunately, as a hobbyist, there is a good chance that you already have the semblance of a good portfolio started. It can be difficult for beginners to score gigs in this industry, so you’re going to be relying heavily on your portfolio to speak for you. Curate your best work, and if you still feel like it is lacking, don’t be afraid to take on some volunteer work to get more samples in your portfolio.

Take advantage of online marketing

It is hard to convey just how difficult it can be for a beginner to get started in the Lakeland video production industry in a professional capacity. No matter how skilled you were as a hobbyist, it’s a completely different ball game when you start getting into it professionally.

Because of this challenge, it’s important to take advantage of whatever tools are available to get your name out there. Online marketing, when done right, can do wonders for your online presence. Simply set up your online portfolio and make use of various online marketing strategies to give your online presence a boost.