Since 2015, when livestreaming was first introduced on social media, there has been more than a 400% increase in searches for Facebook livestream. Whether it’s a product launch, a Q&A, or behind-the-scenes Lakeland video production, these livestreams have become synonymous with improvement in search engine optimization and marketing campaigns. Today, livestreams are the norm on many channels, including Facebook, Twitter, Instagram, Snapchat, and other platforms.
It’s easy to see why. Just look at the numbers: 47% of viewers are streaming more live video compared to a year ago, 44% of people watch less television because of livestreaming, viewing hours of livestream videos are up by 65% from a year ago, and live streaming will be a $70-billion industry by 2021. This type of video has an allure and attraction because it creates suspense for the viewers. The thought of not knowing what will happen next is exciting for many. Would the company announce a new product? Will there be discounts for the first buyers?
And then, of course, there’s the FOMO technique. FOMO stands for fear of missing out. People tune in to livestream videos because other people are doing it. They fear that other people would get first dibs on information and discounts. The FOMO technique is a very effective marketing strategy and you can use it, too, for Lakeland video production.
One of the most popular, if not the most popular, platforms for livestreaming events right now is Facebook. Its Live feature is now central to many businesses’ marketing strategies. In fact, studies show that livestreams generate up to 10 times more engagement than regular videos. So, it isn’t only about posting Lakeland video production on your Facebook page. It has to be live.
In terms of engagement, livestreams also receive 600% more engagement than regular posts and it can reach 222% more audience than regular videos.
The best thing about livestreams is that the audience is allowed to join in the conversation. They can post questions, voice out their concerns, and be acknowledged by the speaker. This kind of interaction satisfied humans’ basic needs to be validated. It’s instant gratification. It makes viewers feel that they are a part of the actual event and that their voices matter, too.
You can use this kind of Lakeland video production to push your business’ marketing campaigns. You can introduce a new line of products or ask your viewers what their comments are about your products and services.