While vlogs showcase the culture of your business and employees, webinars aim to educate your viewers and offer actionable advice on things that matter to them. This is one of the best ways to reach out to your target market especially during this time of crisis. They are looking for a leader or an expert to offer them advice about things like finances, businesses, careers, health, and what-not. You can even make a Lakeland video production presentation during your webinar.
Think of webinars as a free live event, only that you’re not organizing a physical one but a virtual one. This is a cost-efficient way of gathering an audience to listen to you. There’s no need for an event venue or an elaborate script and production to run a webinar. All you need to do is to gather your thoughts, make a cohesive statement, and start the discussion.
You can start with these three most popular types of webinars: FAQs, reviews, and roundtable panel discussions with experts. And because these webinars are usually impactful to the audience, you are not required to produce them regularly. You can have a bi-weekly or monthly webinar to talk about issues that are important to your target market. Vlogs, on the other hand, have to be produced more regularly.
Engagement
There’s no corporate video more engaging than a webinar. Here, customers can react to your statements. They can ask questions and receive immediate answers. These are micro-wins for your audience. It takes time for a company to answer their customers’ inquiries and questions but a webinar will make it possible for your audience to reach you directly. This is the reason why webinars have the highest converting forms of marketing.
Expert
You can position yourself as an expert in the field that you’re talking about simply by producing a webinar. And don’t think you’re not receiving anything in return. For your audience to join a webinar, they have to register or sign up for it, put it in their calendar, show up for the live event, and listen to you talk for hours. Your audience is going to spend hours listening to you. That’s the best kind of commitment you can ask for.
Sell
Your webinar should soft-sell to your audience. Many webinars make the mistake of teaching and then hard-selling a service or product at the end. This isn’t the way you should sell your product. Tell your audience what they want and need. Give them advice on how to solve their problems. The “what to want” and “how to solve” should be your product and service.
This kind of Lakeland video production is going to drive traffic and improve the sales of your business.