There’s no getting around it: you need to learn how to write a corporate video script. It’s one of the ways to separate yourself from the other videographers out there. If you truly want to capture your target market as a Lakeland videographer, you need to be different. You need to offer more than just your videography skills. You need to do things that will make your services unique.
Learning how to write a corporate video script isn’t easy but it’s doable. Here are some tips you need to remember:
Plan the Concept
First, you need to finalize the concept for your corporate video. Since it’s going to be used for business, the content needs to be relevant to the company you’re making the video for. The message needs to be clear and concise. It cannot be lost to the viewers. Find a way to make it easy for the viewers to understand the message of the video. That is, first and foremost, the point of your video.
Turn the Message Into a Story
Now that you’ve conceptualized a message, it’s time to turn this into a story. How can you send this message to your viewers through a story? Your audience needs a unique video. They want a compelling and interesting video that will capture their attention. The only way to do that is to tell a story that your audience can relate to. Your story doesn’t need to be complicated. It just needs to hit the right note and send the right message.
Speak in Your Audience’s Language
Most of the time, your tone needs to be conversational. It should be something that your audience will connect with. Remember that you are making the video script for your intended market. It isn’t for your bosses or the stakeholders. If you use the right tone in your video, you’ll have an easier time connecting with your audience. Of course, you need to be more formal with your tone if you’re doing a corporate video for a hospital or a bank.
Keep It Short
Trust us, no one wants to spend 10 minutes watching a corporate video. You’ll be lucky if you can capture your target market’s attention for five minutes. People have a very low tolerance for corporate videos. They think that these videos intend to persuade them to purchase a product or a service. While this is your main goal, it shouldn’t be too obvious.
You need to add to your skills as a Lakeland videographer. Among many other skills you can offer, writing a corporate video script is one of the most popular services that will set you apart from your competitors.