Live videos may bring a lot of benefits for a company, but they are not without challenges. Since these are live, the Lakeland videographer almost has no control in the messaging and sending of content. What a videographer only has control over are the technical aspects of the videos. That’s how it should be, although plenty of clients think it is the videographer’s job to correct and edit content.
Why Live Videos?
If you have a very active audience, live videos on Facebook, Instagram, and YouTube allow you to connect to your audience on a deeper level. Instead of primarily interacting with them through shares, comments, and likes, you’ll actually be answering their questions live. They know this isn’t scripted. They are going to ask questions off the bat.
Livestreaming makes a lot of sense for announcements, contests, product information launches, behind-the-scene looks, and many other things. These are most effective when you have already gathered a large following. Regular short videos will continue the engagement with your audience while longer live videos intend to host a question-and-answer segment with them.
So, what should a Lakeland videographer do?
• Test the live video setup – this is technical. The videographer must make sure all devices and tools are working so that there will be no disruption in the video.
• Lighting and sound – the videos must have high-definition quality videos and high-quality audio. Otherwise, the audience won’t stay and live through the nightmare of watching grainy videos and bad audio.
• Promote the livestream – of course, the Lakeland videographer can also help promote the schedule of the livestream on social media. The videographer can share the link of the livestream on various social media pages that he/she is a part of.
• Run a test – the videographer can schedule a practice of some sort. The subject of the video should look good on camera. The subject should wear the right clothes and have the right tone of voice. Afterward, everyone in the team can watch the videos to point out the parts that need to be fixed.
• Charge equipment – whether you are using your smartphone or a more advanced video camera, the Lakeland videographer is responsible for making sure these will all work on the day of the livestream. The cameras, microphones, speakers, and ring lights work wirelessly, which means they have to be charged fully to last for the duration of the livestream.
No one said that a videographer’s job is easy. There’s technicality and creativity involved. If you’re a Lakeland videographer, make sure you do your part well for the success of the livestream video.