Do you ever feel that other Lakeland wedding videography companies are getting more clients and interest than your agency? Does it manifest in sales, in the number of followers on social media, in web traffic, and in shares? If so, maybe there is something about them that attract customers and clients; something that you’re failing to do.
Most businesses shrug off the importance of client testimonials and reviews. They think this is just another way to clutter the website, that potential customers aren’t actually looking at recommendations but merely basing their decisions on the quality of the work that they see. Are you receiving good feedback from your clients but are not posting the exchange on Twitter and Facebook?
You’ll be surprised to know that a large portion of the market will listen first to recommendations than the quality of the videos they see on YouTube or Vimeo. They are more inclined to hire a Lakeland wedding videography team who their friends and relatives said was a breeze to work with.
Client Testimonials Are Based On Personal Experiences
Why do potential clients believe testimonials and reviews more than promotions and blog posts? Client testimonials are based on personal experiences. These are backed by stories that actually happened in real life.
These positive/negative reviews are founded on actual events. This is not something that promotional blog posts can compete with; those being carefully curated with the intention of attracting the interest of the target market.
When you hear and read client testimonials, you feel that you were actually right there with them when the events happened. You are more inclined to believe these stories because they are mostly always detailed with dates and places and scenarios explained.
Customer Reviews Boost Website SEO
Here’s another thing not many people know about Lakeland wedding videography customer reviews: they help boost your website’s SEO. Google’s algorithm looks at the engagement on your website and one of the factors that it considers is the number of reviews and testimonials your website gets.
When there is interaction on your website, Google considers this to be a good activity and it credits your website for it. The improvement of your website’s rank on the search index do well in attracting the right market and piquing the interest of your audience.
So, the next time you finished a project with a client, don’t hesitate to ask for a review. If you are confident enough with your abilities, you should never doubt that you will get positive feedback.