Making Corporate Video Production With Basic Tools

by | Jan 31, 2019

You don’t need professional and high-quality equipment to make the best corporate video production. You can use your trusty smartphone and handheld lights to get the most out of your subject. There is no need to invest in expensive equipment when you can get the most out of your “amateur” and inexpensive tools.

Remember that corporate videos are essential components of your whole marketing strategy. Through this, you can reach as many of your target market as you need. You can also boost the reputation of the company, as well as increase the presence of the brand.

If you don’t have enough capital to invest in hiring a professional video production team, you can always make your own video as long as you follow a few simple rules. These are:

Avoid shaky footages

Even with a professional camera, shaky footages will look amateur and unprofessional. You can get a tripod for your smartphone or your DSLR. This will make sure that your videos won’t be shaky at all.

You can also put your camera on top of a sturdy surface. Have you ever watched shaky footage? If you have, then you know how awful it is to sit through a whole hour of shaky video. It hurts the eyes and will definitely give you a headache later on.

Know how to edit videos

Your knowledge of post-production work will boost the quality of your video. You can start tinkering with a video editing software so you can get an idea of how this will work. The post-production work is as important as the actual shooting of the video.

You can adjust and change a lot of things with editing software. You can change the filter and the overall tone, crop the frames, and even add some fillers within the video.

Use a clean background

Your subject needs to be a standout in the video. The only way this can happen is if the subject is put against a clean and plain background. Always make sure that the subject is placed a few feet away from the background to avoid casting a shadow on it.

You can do the shoot in a professional studio where the lights are all available and there might also be an editing program that you can use to enhance the photos and adjust the necessary settings to boost the photos’ quality. Of course, if you’re trying to save on money, you can use a makeshift studio in your own home.