Photography and Videography: What Clients Need to Know

by | Dec 3, 2018

Photography and videography services are something that have gained a lot of traction over the years because of its various applications. Before, people would hire these companies to document events that were important to them. Today, these services have found an application in a wide variety of industries, from marketing to real estate.

This is especially popular as a form of marketing because of how consumers readily respond to visual content like images and videos. Because of this, more and more companies are looking to hire photography and videography companies to integrate these into their own marketing strategies.

For many of these companies, this is their first time working with services like these, so it can be a little intimidating. If this is your first time working with a production company, here are some tips that you can keep in mind.

Know what you want

The main reason why some companies and clients don’t get along is the lack of clear and consistent communication between the two.

Part of this can be attributed to the fact that the client doesn’t know exactly what they want, which can make it difficult for the production company to deliver exactly what the client needs out of the production.

When you’ve made the decision to hire a production company, make sure that you define the goals of the production and what you expect from it.

Be open to the company’s ideas

When you have an idea for what you want for your photos and videos, it might seem like the best idea in the world to you, but if the production company you hired has another idea, don’t be afraid to be open to that idea, especially if it sounds like a good one.

Remember that these are professionals and that they’ve had a lot of experience in the production industry, so it might be a wise choice to listen to them. Of course, a good production company will not force its opinions on the clients, so make sure that they’re offering their ideas as a suggestion, and not forcing it on you.

Understand the cost of production

Some clients are shocked at how much the cost of photography and videography services are. In fact, some of them withdraw the project and outsource it to an amateur simply because it’s significantly cheaper. While it is true that it’s going to run you much less, you have to understand why professional companies charge as much as they do.

They have to take into account the equipment that they use, the number of hours spent filming and shooting, not to mention the post-production costs which involve a lot of paid software to make sure that the final product looks good.

Give meaningful feedback

If you have an opinion on how the project updates are going, make sure that you provide clear and meaningful feedback to the company in order to make sure that you both are on the same page.

Communication is a significant part of a successful business relationship, and if there is something that is lost in translation along the way, it’s important to make sure that this is fixed and cleared up to avoid any misconceptions from either party.