Making a corporate video production can seem like a daunting task. But it doesn’t have to be. By breaking down the pre-production stages of a project, you can better understand what’s involved and how to prepare. So whether you’re new to corporate video production or just looking for a refresher, keep reading for the lowdown on each stage.
Pre-production is all about planning
This is the stage where you’ll develop your concept, research your audience, and assemble your team. You’ll also need to secure any necessary permits and permissions.
The first step is to come up with a concept for your video. What is the goal of the project? Who is your target audience? What kind of tone do you want to set? Once you have a clear idea of what you want to achieve, you can start planning the details.
Next, it’s time to do your research. This includes understanding your audience and their needs, as well as gathering information about your competitors. You should also take a look at any previous video projects you’ve done to see what worked well and what could be improved.
Once you have a solid understanding of your audience and competition, you can start putting together your team. This includes finding the right video production company to work with, as well as assembling any on-camera talent or behind-the-scenes professionals you’ll need.
Scriptwriting and storyboarding are key
Now that you have your concept and team in place, it’s time to start developing the actual content of your video. This stage includes writing a script and storyboard, as well as creating any visual aids or graphics you’ll need.
The script is the foundation of your video, so it’s important to take the time to get it right. In addition to the dialogue, you’ll also need to include any on-screen text or instructions. Once the script is complete, you can start storyboarding the video. This is a critical step in the pre-production process as it will help you visualize the finished product and make any necessary changes.
Once your script and storyboard are complete, you can start working on any visual aids or graphics you’ll need for your video. This could include anything from infographics to product images.
Location scouting and securing permits
If your video will be shot on location, you’ll need to do some scouting to find the perfect spot. This includes considering factors like lighting, noise level, and accessibility. Once you’ve found a few potential locations, you should contact the owners to get permission to film.
You should also start working on any permits or permissions you’ll need to shoot your video. This could include anything from a filming permit to a parking pass. Depending on the type of video you’re making, you may need to get additional insurance coverage.
Production schedule and budget
The last step in the pre-production process is to create a production schedule and budget. This includes figuring out when and where you’ll be filming, as well as what equipment and crew you’ll need. It’s also important to factor in any additional costs, such as travel or accommodations.
Once you have a production schedule and budget in place, you’re ready to start filming. But before you do, be sure to review everything with your team to make sure everyone is on the same page.