Green Screen Video Production
In the past years, it has increasingly been vital to produce video content that stands out from the rest. With the advent of technology and social media, videos have become a way to cultivate a culture, start a phenomenon, or promote products and services. However, it is not always easy to find a good location for a video and besides, shooting on location means money and not many businesses want to invest too much on producing videos. Lucky for us, green screen video production is an inexpensive way of creating videos with stunning backgrounds that wouldn’t cost you a thousand bucks.
Also known as Chroma Key Technology, green screen video production is a process in which the subject is being filmed against a green background. In post-production, the creative team will be using a bit of magic and technology to replace that green background with stunning visuals.
There is no limit to what you can do with a green background. You can put your subject amid the stunning hills of Switzerland or at the top of Mount Everest. You can bring your subject to the 1950s or the 1800s, so you are only really limited by your imagination. Whatever world you created in your head, green screen video production can bring it to life… we mean, to videos. The video can be completely customized, so that it will stand out from the rest of your competition.
You can bring a green screen anywhere. If you would like for us to shoot indoors, we can do that. If you like to use the natural lighting outside, we can set up the green screen there, too. Setting up the green screen background in multiple locations is easy because it is portable and easy to assemble. You won’t even have to use the studio we can provide through our services because we can go straight to your office and shoot the production there. It saves time and energy on your part.
Producing a video using a green screen doesn’t need to cost much. You will save time on location and transportation. Instead of bringing everything and everyone to a location of your choosing, what the video production team simply needs to do is bring the green screen to where you are, set it up, and start filming. This is great for start-up companies with a small budget on the creation of marketing and promotional videos.
Outdoors (and even indoors), we don’t have control over things such as the weather and the lighting. But in a green room, it is a controlled environment and green screen video production blocks out ambient lighting. The green screen can be lit up the same way every time, so it creates consistency all throughout your video production.
A green screen does not only provide a way to change locations and backgrounds through post-production. The creative and editing team could also add graphics to help support what is being explained in the video. This will help the viewer get a clearer and better understanding of complex processes and scientific concepts mentioned in the video. This is very visible during the weather report in the news. Graphics of a storm coming in is shown on the screen, complete with information about the highest and lowest temperature throughout the day and the exact time when the sun will rise and set. This is an easier way for viewers to understand what is being discussed by the weather reporter.
It is much easier to incorporate your company’s logo and colors into the video if you use a green screen video production. The viewers can then identify the videos with your business and they will stand out from the rest of the marketing videos on the internet.