The usage of a corporate video production as a marketing and PR tool is not a new concept. Plenty of companies are using corporate video to increase visibility and to boost their company’s image.
However, corporate video can sometimes have a bit of a negative reputation because they are sometimes perceived as boring by audiences. It is true that there are corporate videos out there that tend to run a bit dry.
This can be caused by poor storytelling, a video that runs too long, and a video that copies every other corporate video out there.
But if you get it right, a corporate video can make a world of difference for your company, and its image. If you remain unconvinced, here are some of the advantages of having a corporate video production for your company.
SEO
Videos are great for SEO, period. If you include a video, especially a high-quality one on your website, this increases your chances of ranking well on search engine results.
Search engines are more likely to rank websites that contain video, which makes it easier and more convenient for users to find you when they search for your company online.
Great for social media sharing
One of the biggest advantages that video can provide a company is access to a wider audience through social media platforms. When audiences and users watch a video that they make a connection with, they are more likely to be willing to share this video with their friends and followers on social media.
These users, in turn, will also be willing to share your video on their own profiles as well. It creates a network of users that you can have access to in a very short amount of time.
It’s great for conversions
Video has been proven to be better for customer conversions. This is because customers find it easier to make a connection with a company that they can sympathize and relate with.
A video is the perfect format to help build that connection. Since there’s a visual medium that users can refer to and relate to, they are more likely to convert.
Audiences find it easier to connect with and understand
In addition to building that connection with users, a video is also a great instruction tool, especially for highly technical industries.
Since it can be too difficult to explain technical concepts through written content, a video is a great way to provide a visual aid to users who are looking for more information about your company’s products and services. The visual format makes it much easier to absorb and understand the information.