Unless you have eyesight problems, chances are that you have watched videos on social media depending only on closed captions. Watching videos without sounds is as normal as watching videos with sounds. In fact, in many instances, people will usually watch videos without turning on the audio as long as there is a caption. This is why your Lakeland video production must have a closed caption.
People check their social media feeds under different kinds of contexts. Some browse their feeds while commuting, others while in a meeting, and many while they’re in the supermarket line. Admit it, you even browse your feed before you go to bed. The common denominator here is that people barely want to turn on the audio under these circumstances.
On the bus or train, people will frown at you for turning up the volume. You have to wear your headphones or earphones if you want to watch a video with sound. While stuck in a meeting, you certainly cannot turn the volume on or wear your headphones. That’s true, too, when you’re in line at the supermarket. This is why you should consider adding closed captions or subtitles to your Lakeland video production.
The Role of Social Media Platforms
Most social media platforms adapted to this practice of watching videos on mute. In fact, unless you change the settings, videos are on auto-play but muted on Facebook and Instagram. They know their users’ behavior. They know that if they automatically turn on the volume on a video, their users will get in trouble for playing a video while in a business meeting.
This is the same thing you should do as a business owner. You need to be aware of these things so you don’t put your followers in danger of losing their jobs. Closed captions will solve that predicament for you. By adding subtitles to your videos, you can still send the message to your followers while making your videos safe for consumers wherever they may be—in line at the bank or waiting for the next train to arrive.
The rules for closed captions are pretty simple. First, you should make readability a priority. Second, you can only add a maximum of two lines per video frame. And third, you should use fonts and colors that will not fade in the background. These will help your Lakeland video production become relevant and valuable to your target audience.