Do you love photography and videography? Have you ever thought about leaving the comforts of your eight-to-five job and being a freelancer? Have you ever dreamed about building your career on something that you are passionate about?
It is not unusual for people who love photography and videography to build a career around it, but the plan can always backfire because of the competition in the field. However, if it’s a risk you are willing to take, then read on for more tips on how to set your plan.
Be prepared
Before leaving your job with a steady income, make sure that you have all the equipment you need for your photography and videography business.
You need to have paid all the equipment you purchased before letting go of your regular salary. You may also want to have savings in your bank account to act as a buffer.
You can dip your hands into this savings when the going gets tough and no client is knocking on your doors. After all, you do have to pay the bills.
Expect disappointments
While it is nice to be optimistic and positive about things that you are passionate about, we have to be realistic, too. We can never assume that things will work out immediately when we decided to pour our hearts and our energy into photography and videography.
Some days, there are going to be inquiries and bookings. Some days, there won’t be so much as a bleep from social media. It’s not going to be good all days, so prepare yourself for disappointment and do not be discouraged.
Market your business
A freelance business is more than just being a good photographer. It is also about marketing your business by posting photos on your website, blog, and social media accounts. It is about making sure that your photos are seen by possible clients.
If you want people to know who you are, you need to make your content publicly available. You should also create a media kit for yourself where you will provide some samples of your work, the price list, references, and contact information.
Send pitches
Don’t idly sit around your house and wait for the clients to knock on your doors. Send them pitches and samples of your work. Let them know that you’re ready to accept their projects and that you have the experience to back up your claim.