Types of Corporate Video Production for Marketing Purposes

by | Jun 24, 2020

Video content is one of the most highly sought after forms of content by both companies and customers alike. Even investing in a single corporate video production project can do quite a lot for your business, as long as you know how to utilize it to the best of its ability.

There is a wide variety of corporate video types that you can use for your own business, and each one can be utilized for the benefit of your marketing strategy. To help you understand this better, read on to learn more about the different types of corporate video production for marketing purposes.


If you want a stronger local presence, you should look into airing a commercial on local television for your company. Normally, you would want to stick to using an online presence for your video content, but there is still a lot of benefit to using local television to increase your presence within a specific area, especially in a smaller town or city.

Product Videos

If you’re a company that offers a specific line of products, product videos can do a lot for your business. This is especially true if your products require some assembly or explanation to help your customers understand how to use your products. The great thing about product videos is that there are plenty of ways to utilize them.

Product videos can be used to hype up your incoming videos, they can be used to shine some light on an already existing product, and can even be used as in an information hub for your customers to turn to if they need more information about a certain product that your company offers.

Company Culture Videos

If you’re looking to invest in your company’s recruitment, you should be investing in company culture videos, which are videos that showcase your company’s culture and environment, which is something that any potential recruit would be interested in learning about.

This is a good opportunity to show potential hires the benefits of working with your company and what they can expect in terms of professional and personal growth if they decide to work with your company. Company culture videos are also a good marketing tool that can be used to showcase your company online.

Corporate Event Videos

Corporate events are always a point of interest in any company, and you should look into investing in a corporate video production service to highlight these. These kinds of videos are good for a variety of uses, from recruitment to marketing.