Marketing has taken huge steps over the past few years. We have seen advertising and marketing firms make use of tactics like print ads and television advertising to get the word out. Today, we have digital marketing strategies like social media marketing, content marketing, and most of all, video production.
That’s right, more and more companies are looking to use video as one of their primary tools for marketing and advertising. While some people are looking to jump onto the video production ship simply because everyone else was doing it, there is actual data that shows that video sells.
Whether you’re using it as a marketing tool, or simply as a way to increase your company’s visibility, there’s is no denying that as long as you do it right, video is a great choice. Here are some reasons why video marketing works.
It tells a story
One great thing that you get when you use video as one of your marketing tools is the fact that it has the ability to tell a story to your viewers. Gone are the days when video was simply another medium to dispense information to audiences, these are now used to tell the company’s story as well.
The reason why this is so effective is because this allows you to form a connection with your viewers, which brings us to our next point…
It allows you to make a connection with your viewers
Connecting with your viewers is something that plenty of companies are learning to do nowadays. Today, one of the largest target audiences for companies and businesses are millennials.
This demographic makes up a significant position in the consumer market, so plenty of companies are looking to tailor their marketing strategies to resonate with this audience.
One of the best ways to do that is through video and the storytelling aspect of it. Millennials are more likely to purchase from a company or business if they believe in the company’s story. Using video allows you to tell them that story.
It’s good for SEO
Video production is also great for your website SEO, mainly because it is a good booster for your site’s rankings. Good quality content is the number one priority for search engine crawlers, and video is a good example of quality content.
Video also compels users to stay on your website longer, which also indicates to search engine crawlers that the content on your website is quality enough that users tend to stay on your page longer.
It appeals to users
One of the best reasons why video is so appealing to audiences and is so successful is because it has the ability to explain complicated concepts and dispense information to users in an easy manner. It is a visual medium, which makes it easier for people to understand the information.