During the past year, 85% of businesses used Lakeland video production services for their marketing campaigns. More than 92% of those who used marketing videos believed that they were an important part of the overall strategy. In fact, almost all of them are still willing to invest their marketing budget in videos again. Although a lot of things have changed in the past year, one thing remains to be true for businesses: videos are here to stay.
Surely, you don’t want to be left behind. If you are still on the fence about using videos for your marketing strategy, now is the time to change your mind. Just imagine what you’re missing out on by not being on TikTok, for example.
This time last year, TikTok was barely known in the business world. It was mostly used by younger people for entertainment. Some celebrities and influencers are on TikTok also, but mainly to engage with followers and boost their brands. During the pandemic, businesses (even big ones) started using the application to connect with their consumers. Today, it has more than 800 million active users who spend an average of a whopping 52 minutes per day on the app.
Imagine what you are missing out on by not signing up for TikTok. But that’s one part of the problem. The bigger problem is producing marketing videos that evoke emotions from your target market. It is not enough for your business to be on TikTok or any other social media platforms. You need to produce video content that has the potential to go viral on social media. You need these videos to send the right messages and convert web visitors into consumers.
Stalk Your Competitors
You can never really survive in any industry without knowing what your competitors are doing. This is not to say you should be borderline stalker-ish or bring that stalking into reality. However, you should be well-aware of what your competitors are up to. What are they doing to promote their business? How are they marketing their products and services? How are they keeping up with the trends? All of these will have an impact on the way you do your own marketing.
When you get left behind by your competitors because you refused to create a Lakeland video production project for your marketing, it’s more likely that you’ll never be able to keep up with them. On social media, one wrong move can send you to the doldrums of obscurity.