Using Lakeland Video Production to Promote a Raffle on Social Media

by | Jul 5, 2020

One of the best things about Lakeland video production is not that it reaches out to your target audience, but that it can do so much more than that. You can use videos to engage your audience. You can use it to market your products and services. You can use videos to launch a new line of products. But here’s another one: you can use videos to promote a giveaway or raffle on social media. All it takes is one video to drum up interest about what you’re planning.

Why a contest or a raffle? People love free things. With a raffle, they only have to post a quick photo or video on social media and they have a chance of winning your products. They won’t need to buy anything at all or pay for the chance to get in the draw. But why a video? Social media highlighted one very particular thing about its users: they are ruled by visuals. They want a great-looking Instagram feed. They are drawn by wonderful photos on Facebook. Everybody’s a photographer and videographer these days primarily because they are obsessed with great visuals.

A video does that and more. You have the power to transform the video into a medium that reaches out to the audience in the best way possible. Videos have more possibility of being shared on social media. Whether it’s a launch of a new product or the mechanics of a contest, people love sharing videos on social media and their followers love watching these videos.

You have a better chance of getting through that thick wall of consumer doubt when you use videos. Those who are not familiar with your brand will most likely react positively to it when they see you in a video explaining the mechanics of the contest. A Lakeland video production is more trustworthy. And it also piques the interest of your target audience better.

You can combine this video announcement of a contest with other types of video content. You can ask your followers to create their own videos to get one more entry in the raffle. You can announce the winners via a livestream on Facebook or Instagram. You can create a series of video clips through Instagram Stories, so that you can build suspense by first announcing the runners-up and then, the grand prize winners.

A lot is possible with Lakeland video production. That’s why many small businesses now focus on creating amazing video clips that they can share with their audience.