A Lakeland videographer most probably maintains a website, social media profile accounts, and a YouTube channel. All of these platforms will require the use of search engine optimization (SEO). In short, if the videographers want their work to be found on social channels and search engines, they have to optimize them for the web. Here’s where it gets murky, though, because it is never easy to combine skills and talents for marketing purposes.
Thankfully, videographers can always just know the basics of SEO. There’s no need for advanced know-how when it comes to ranking high on search engines. For that, videographers would need SEO experts and marketers. But for basic uploading and tagging, all the videographers need to know is to use the right format for the video and the appropriate keywords for the content.
Video and Image Formatting
Remember that 80% of web users are accessing the internet through their mobile devices such as phones and tablets. This means that you need to optimize your video and image according to the screen resolutions of these devices. For your website, it needs to be optimized for mobile users. Talk to your web designer and developer about that. When it comes to the content that you produce, you have to make sure that they conform to the format that the mobile devices require.
Videos should be short in length, too, as most people do not have the patience to finish a five-minute video. A minute or two is enough especially for those who are watching videos while commuting to and from work, or while waiting in line at the grocery store. The same can be said for an image. Make sure it uses the right formatting since some high-quality images cannot load when the signal is low. High-resolution images are a no-no for those with limited data capacity.
The next thing a Lakeland videographer needs to know is how to search for the proper keywords to use in the content. Proper keyword researching is similar to how one researches the keywords that can be used for a blog. You have to identify the topics and themes touched in your video content. After that, you have to write down the different variants which your target audience will use to refer to these keywords.
Once you are done listing the keywords, it is time to research which of them are most widely used and which are not. Once you have that figured out, you should use a mix of popular and least likely keywords to be used. Those least likely keywords to be used will give you a shot at being on top of the search results.