It doesn’t matter whether you’ve been a Lakeland videographer for 10 years or 10 months. The coronavirus pandemic impacted you in a way you never saw coming. And let’s be honest, who thought it was going to be this impactful? So, what did you learn as a videographer during this ordeal? It is not over and things may be getting worse in other parts of the world, but it is important to understand how we can survive the next pandemic and the next one and the next.
Nothing Is Pandemic-proof
Covid-19 taught many that no business is safe from the pandemic. Well, except if you are Jeff Bezos. But even Amazon’s partners were heavily impacted by the pandemic. As people retreat to their homes, the manufacturing sector was affected. And although they can still push retail online, many stores are unable to manufacture as many products as they need and want.
Your job as a Lakeland videographer is to cover events. It requires you to be present in places where there are large gatherings of people. As a result of the quarantine measures by the government, people were not allowed to celebrate major occasions in their lives such as birthdays, anniversaries, baptisms, and weddings. Videographers have to start reinventing the services that they can provide.
More Skills Mean Empowerment to Survive the Pandemic
The more extra skills you have as a videographer, the more you will be able to survive the pandemic. What skills do you need? You can learn to direct, write a script, do content writing, edit, and organize/host events. Instead of focusing on bigger events that they missed, a lot of videographers started teaching videography tips and skills on the internet. Many of them made their own YouTube channels to reach out to an entirely new audience. Who would’ve thought that many of the professional videographers you look up to will also decide to share their knowledge with aspiring videographers?
Repurposing Old Content
You have to remind your audience that you are still available for their videography needs. That’s why if you cannot produce new content for your website or social media page, you can revisit old content and repurpose them. Repurposing means finding new ways to use the videos for your own gain. Maybe there are old b-roll footages in your hard drive. You can use that to create something that will remind your audience about your services, skills, and products.
The job of the Lakeland videographer right now is to survive the pandemic. You have to find ways to continue being relevant today even as the rest of the industry grapples with the impact of Covid-19.