In the world of Lakeland video production, a viral video is one of the highest standards of success for a video marketing strategy. After all, there is nothing quite like the boost in metrics and conversions when you have a video go viral.
However, most of the viral videos that you see online get there through a combination of good planning and a lot of luck. It can be hard to get your video to go viral because the internet is a very fickle place, leaning towards one trend one day, and doing a complete 180 the next.
While you cannot perfectly plan a viral video, there are ways that you can boost your chances of going viral by looking at other viral videos and trying to recreate some of the common factors among these. To help you out, here are some of the most common characteristics of a viral Lakeland video production.
Focuses on the emotional aspect of it
The most common factor that you will see in any viral video is the fact that it focuses on evoking certain kinds of emotions in its viewers. Keep in mind that viral videos tend to work mostly on strong emotions, like humor, sadness, and to some degree, anger.
However, it’s important to remember that you should be careful in what emotions to use, as some are less likely to paint your business in a positive light. To be safe, it’s best to focus on positive or heartwarming emotions. You should also make sure to time the kind of emotions that you’re using to the season. For example, around the holidays, family-centered videos are more likely to do better and go viral.
Keep it short
Online users tend to have very short attention spans, which is why your viral video should always be kept at a certain length.
This is why shorter video formats like the ones that you see on Instagram and TikTok have a higher chance of going viral, even going so far as to be reposted on Facebook and Twitter. Viral videos keep users hooked from start to finish, and the best way to do this is by keeping your video short.
Keep things relatable
Not only are stronger emotions an important thing to incorporate into a viral video, but you have to make sure that these emotions are relatable to your audience.
For example, general audiences aren’t going to be interested in a wealthy person crying about how their yacht had sunk. It may go viral, but for completely different reasons. Your Lakeland video production needs to be making use of emotions that are relatable to your target audience and be something that they would want to share with their online friends and followers.