In corporate video production, the little things matter a lot. A small lighting issue, for example, can render your video unwatchable and neither your clients or your employees would want to view it.
A single mistake can flip the switch on your video. It can turn from good to bad in a matter of seconds and you don’t want that to happen because you have invested time, money, and resources into making the video.
There are many things that could improve the production of your video, but there are also many things that you must avoid to perfect the video and make sure that it will deliver the goals you set for it.
Not having proper lighting
There is nothing more basic than proper lights in a corporate video production. Even before the shoot started, you should make sure that there is proper lighting in the location. If there is none and you are shooting during the nighttime, you need to bring your own lights.
The quality of your video will suffer greatly if it is poorly lit. Natural lights work best on photos and videos but you can use artificial lighting, too.
Making the videos too long
People have the attention span of a two-year-old kid. They are so used with information getting to them fast and with accessing information in a lightning speed that they don’t care to watch a five-minute video explaining the benefits of a product.
They want you to get to the point as fast as you can. People will click away from your video if you don’t engage with them in the first 10 seconds. If they happen to just pass by your video while they are browsing their Facebook feed, you need to capture their attention within the first seconds because they will continue scrolling down without so much as a glance on your video.
Not using a proper external microphone
Do not depend on the internal microphone of your camera. Use an external one to capture the audio in good quality. It doesn’t even have to be an expensive microphone.
Anything is better than the internal mic you’ve got in your camera. That will capture all the white noise in the background. Your video will look and sound poorly when you use a low-quality audio.
Not using a call to action
Your video should have a call to action at the end. It increases the conversion rate tremendously. It will guide the viewers as to what to do with the information they received from the video. Should they visit a website? Should they call a number? Should they go to your location?