If you’ve spent any time at all online, you are probably already aware of the popularity of video marketing and the subsequent rise in demand for corporate video production services. However, if you have done your research, one of the very first things that you might have noticed is the fact that video production services can be very expensive, which means that this is a serious investment that you should not take lightly.
To make sure that you get the most out of your money, you need to make sure that you end up hiring the right corporate video production team for the job. But how do you do this? Here are some questions that you can ask them that can help you determine if they are the right fit for your project or not.
What is your video style?
One of the very first things that you need to ask when you’re looking for a video production team to handle your corporate video is the style that they create their videos in. Corporate videos have come a very long way in how they are created, so you need to look for the right style that fits the image and branding of your company.
Some companies prefer a more fun style, while others prefer a more serious tone. Evaluate the current branding of your company and see if the companies that you are considering can meet that image in their video content.
What is the video production process going to look like?
Every good video production company has a process for video creation, and as a potential client, you’re going to want to know about it so that you know how you fit into the overall process.
How are communications handled? What is the clients’ role? How often are you expected to provide input? These are just a few things that you need to think about in regard to the production process.
Can I see some references?
No matter how big of a game a production company talks, you have to take what they say with a grain of salt until you see some samples of their previous work. It can also help if you talk to their previous corporate video production clients so that you can determine if they have the right attitude and customer service that you want to work with for the duration of the production.
How much is the production going to cost?
Of course, the cost of the video is something that you are going to be concerned with, so it’s best to get this out of the way early on. Make sure that you have a realistic budget in mind that is a fair balance of cost and expected quality of video content.