With the age of the internet and social media well upon us, the concept of virality is not a new one. In fact, for many companies that employ Lakeland video production services for their marketing, virality is the goal. However, it can be pretty tricky to get your video to go viral, mostly because the online world can be pretty fickle at times.
Because of this, there is no surefire guide that helps you become viral with guarantees results, but there are a few things that you can incorporate into your production that can help your chances.
One of the ways to try to figure out the trick behind internet virality is by taking a look at different viral videos and identifying some of their common characteristics and using them in your own Lakeland video production.
To help you out, here are some of those characteristics that you can use in your video to help boost its chances of going viral.
Emotion is the key
One of the defining characteristics of a viral video is the emotion involved in it. The key here is to evoke emotion in your audiences, which causes them to feel something in response to your video. Emotion is what makes your video more memorable in their eyes.
Funny videos or ones that lean more towards positive emotion tend to see more success in going viral, but sad videos that make audiences sympathetic towards the characters in the video are also fairly successful.
The key here is to use emotions to build connections from the video to the audience, which compels them to share the video more and can help lead to virality.
Don’t make it too long
The internet and other forms of online technology have caused an unfortunate decline in the attention spans of online users. Because of this, you should always remember to keep your videos short, if you’re hoping to give it a chance at going viral.
As much as possible, try to convey your video’s message to audiences in around three minutes or less to keep it within a reasonable time span to capture and hold the audience’s interest.
Hold their interest
Of course, the most important factor to incorporate into a viral Lakeland video production is to make it interesting. After all, how can you expect audiences to share your video if there’s nothing interesting about it? Make sure that you incorporate something unique into it, which can help boost your chances of going viral online.