So, you have produced a great Lakeland video production for your online store. The question now is we should you put the video? Is it on your homepage? Your product pages? The about us page? Where you put your video production will matter for your customers. You must maximize the potential of this video to attract customers and new visitors to your website.
On the Homepage
Certainly, you should put your video production on your homepage because this is the first thing that your customers will see upon visiting your website. You need to let them see that you’re serious about offering them good products and services.
A video can drive that message across to your customers. It is easier for your visitors to understand what your company is about when there is a video that can explain your purpose and goals.
On the Product Pages
The main purpose of your videos is to introduce your product line to your customers. So, one of the best places for your videos is on the product pages. This is the page where you will detail the features of your products and the benefits of your services.
The product pages are one of the first webpages that your customers will most likely visit when they land on your website. Here, they will know about what you are offering to them and whether or not it is beneficial for them to buy your products and services.
On the About Us Page
Your about us page is one of the most important pages on your website. Here, you will let your customers know about the company, its history, the organizational chart, and your goals and mission. Not many customers would want to check out your about us page mainly because they’re focused on what you are offering to them.
However, the few customers who visit your about us page will most likely be loyal if you can interest them enough and impress them with your products and services. That is why it is important to have a video on this page because the video can introduce your company to this new breed of customers.
On the Testimonial Pages
You can also compile your customer testimonials into one Lakeland video production. This way, it is easier for you to interest customers into watching the video so they can hear all about the glowing recommendations from your present and past customers.
Many of your customers will not bother to play each video on your testimonial page. That’s why it helps if you can compile all of these testimonials into one video.